Standing Out Through Your Leadership Story

Your CV and LinkedIn profile can get you noticed, but what truly makes you memorable is your story. Many leaders describe their careers as a list of titles and responsibilities, yet hiring decision makers connect with narratives, not bullet points. They want to understand the mission you are on, the impact you have made, and what drives you to keep moving forward.

Every strong leadership story has a clear thread. It might be about leading transformations that unlock growth, building teams that thrive in disruption, or driving innovation in slow-moving industries. Whatever your thread is, it should explain not just what you have done, but why you have done it and why it matters now. When your narrative is authentic, precise, and future focused, it becomes a powerful way to position yourself.

A clear story is what moves you from being another qualified candidate to being the one people remember. It gives others a simple way to describe you, recommend you, and advocate for you when you are not in the room.

Practical tip
Write a one line summary of your leadership story that captures the thread of your career, such as the impact you create and the way you create it. Share it with a few trusted peers and ask whether it feels accurate and memorable.