Your Shadow CV and Digital Footprint

Before a recruiter, CEO, or board ever speaks to you, they have already searched for you online. What they find becomes your shadow CV, the version of you that exists in the digital world. This digital footprint often shapes perceptions more strongly than the CV you send. It includes not only your LinkedIn profile, but also how you comment, who recommends you, the conversations you engage in, and any media, presentations, or content attached to your name.

This matters because your online presence either confirms the story you want told or quietly raises doubts. If you describe yourself as a transformation leader but nothing in your digital footprint reflects that, the gap speaks loudly. For executives who are not currently in a role, this footprint becomes your most visible asset. For those who are employed but exploring, it signals whether you are future ready or relying on past achievements.

Your digital presence should reflect your current value proposition, not just your last job title. Small actions, such as thoughtful comments on industry issues or refreshed profile language, can quickly shift how you are perceived. Digital hygiene also matters. Boards and CEOs notice what you share and how you present yourself, so every signal should support the story you want your most trusted references to tell about you.

Practical tip
Google yourself and review your LinkedIn profile as if you were a hiring leader. Update your headline, about section, and visible activity so they clearly reflect your current leadership story and the value you bring today.

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